There seemed to be a positive buzz at NAMM Show 2018, reflected in a bigger show with more of the entertainment technology and support services incorporated into the musical instruments on display.
The new section of the trade show sees NAMM embracing the pro audio and technology market, as well as presenting education sessions sponsored by AES Lighting & Sound America/PLASA and ESTA
Increasingly a global gathering place for the entertainment business, NAMM has embraced the many elements that make up the live and recorded music industry, and it is now presenting it in one place. A strategic move which acknowledges the breadth of the music industry from the traditional musical instrument base to audio and lighting technology.
The expansion of the show into the new Anaheim Convention Centre North building saw increased pro audio and event technology participation contributing to a 9% overall growth of exhibitors at the show.
A whole new trade show floor design created product specific areas which appeared to be met with an enthusiastic response for ease in getting from location to location, and for the sound quality control, that was also better-balanced.
In welcoming the Australasian contingent to NAMM, at the now annual ANZAC Reception, President and CEO Joe Lamond referred to the NAMM Show as being a big family reunion and he made a point of thanking the hundreds of people from the antipodes who attend NAMM to conduct their business of bringing music to the world.
AMA president, Craig Johnston, in thanking Joe and NAMM for hosting the reception, acknowledged the strong partnership that existed between our associations and the NAMM Foundation.
New Roland MD Nick Middleton and Dynamic’s Greg McNamara
Yamaha’s Steve Vranch and Fender MD Mark Amory
Innovative Music’s Steve Lincoln Smith and Jarred Finnigan of Sound Centre WA
NAMM Deputy Chairman Chris Martin and Zenith’s Dave Bray
At NAMM 2018 Australians were honoured with Awards, as was previously reported.
|Past President, Bernie Capicchiano was the recipient of the 2018 NAMM Oral History Award to acknowledge him being instrumental in the recording of over 50 Oral History interviews during 2017 charting the history of the Australian music products industry which marked the AMA’s 40th anniversary.|
|AMA CEO Rob Walker was presented with a NAMM Believe in Music Award in recognition of his industry service over a 30 year period|
Rob Walker and Craig Johnston attended the International Coalition meeting, a morning devoted to development of events like Make Music Day, to NAMM Counsel talking about CITES and Rosewood issues to Bob Taylor on conservation and sustainability.
Rob also represented the AMA at the Industry CITES Forum. You can see a summary of this meeting here.
Rob Walker also attended the NAMM Foundation Grantees Summit, an afternoon in session with other NAMM Foundation partners, discussing our collective missions and exchanging ideas about growing the music making community globally. Along with other members he attended the Chairman’s International Reception.
Our association owned and operated end-user media Australian Musician was there with all the latest member product news. Active and live on social media. Check out the NAMM coverage on Australian Musician online. A great job by editor, Greg Phillips.
Check out the NAMM post show wrap produced by NAMM.