The next 12 months priorities are set with the association announcing new shows in Melbourne & Sydney,  and a concerted partnership with the NAMM Foundation to establish Make Music Day on the global calendar of events on June 21.

All events are a great opportunity to partner with the community in making music – and making some sales too!

We have been planning a synth and electronic music promotional event for some months now We have had a committee of suppliers and retailers giving input and encouragement in this planning process.

We’re pleased to say that the planning has culminated in the Melbourne Synth Festival, November 23-25 at the Meatmarket in North Melbourne.

The Melbourne Music Week festival has approved the event as a satellite event in its 2018 program and Melbourne Electronic Sound Studio will partner with us. Both these partnerships help us to promote to a targeted end-user in this product segment. We also intend to partner with 3PBS, and invest in social media and our usual PR channels

We have a cohort of AMA member suppliers and retailers already committed to exhibiting at the inaugural event. More details in the coming weeks.

The association is also pleased to confirm its intention to present the first Sydney Guitar & Drum Show to be held May 11 – 12, 2019 at Rosehill Gardens. The success of the drum show held in 2017, prompted the committee to broaden the scope of that show. While still providing the public with the opportunity to see drums and drummers, guitars and guitarists will complete the picture and provide Australia’s biggest market with a major promotion. Plans are currently being finalised, and more details will arrive next month.

The association’s other 2018-19 major event and promotion is Make Music Day 2019, joining the global celebration of music making by the community in over 800 cities and towns, on June 21. We embark on Year 2 of this effort in partnership with the NAMM Foundation, our principal funding partner.