Executive Committee

  • Cameron Leitch (President)
  • Warrick Baker (Vice President)
  • Michael Jago (Treasurer)
  • Mark Amory
  • Sion Boomsma
  • Nick Boron
  • Tony Burn (ex-officio)
  • Tosh-Jake Finnigan
  • Aaron Hill
  • Graham Hoskins
  • Helen Marx
  • Megan Stapleton
  • Matt Walsham
  • Alex Masso, Executive Officer
Office Bearers
Cameron Leitch | President | Soundbay (Store DJ, Mannys)
Cameron is the CEO of SoundBay, Australia’s largest music retailer trading as Mannys and Store DJ. He has had a long association with SoundBay, working closely with its founder – his brother Jeremy – over the last 20 years before formally taking the reins in 2021. He brings a passion for putting musicians and creators at the centre of the business, with a focus on delivering great customer experience and using analytics to drive business improvement.Prior to his time in the music industry, Cameron was a partner at the consulting firm McKinsey & Company where he led the firm’s Transformation practice in Australia and New Zealand. He is also a board member of the Melbourne Business School, the University of Melbourne’s graduate school in business and economics.
Warrick Baker | Vice-President | Kawai Australia
Warrick Baker first entered the Australian music industry in electronic organ retail in 1989, and has remained focused on keyboard and piano instruments ever since, working with some of the Queensland’s leading stores. After 20 years in retail, Warrick moved into wholesale, finding a fit for his experience, expertise, and enduring advocacy of music education as Kawai Australia’s Business Manager. He joined the AMA executive in 2013, and remains a proud, vocal supporter of the Australian music industry.
Michael Jago | Treasurer | Link Audio
Michael started Link Audio in 2015 as the exclusive Australian distributor for PreSonus. With over 30 years experience in the music industry, Michael has worked in retail, wholesale, international management roles in Australia & Europe, and even product development of digital mixers. He started in retail in the mid 1980’s at Paul Haywards Music Centre, and Brashs.  He then moved into wholesale with Electric Factory, and in 1997 was appointed the GM of Music Link. In 2002, Michael launched Behringer Australia (a wholly owned subsidiary of Behringer Holdings Ltd), which led to an international management role in 2009 covering Behringer Europe and Russia. Today as the owner of Link Audio, he distributes PreSonus, Waldorf, SPL, Apogee Electronics, and Gravity Stands.
Executive Committee Members
Mark Amory | Fender Music Australia
Mark Amory has been an audio and music products specialist for almost 30 years. Currently, General Manager of Fender Musical Instruments Corporation in Australia, Mark held senior management positions at Yamaha Music Australia from 1997, rising to General Manager of the Music Products division a position he held for over a decade prior to his move to Fender.
He represented Yamaha on the AMA Executive Committee also for a number of years during the 2000’s and is a prolific collector of guitars.
Sion Boomsma | Fine Music
Nick Boron | Modern Musician
Tony Burn | The Resource Corporation
Tony has only ever worked in the music industry – or at least hung around other people who did. He has worked in retail for various companies in the UK including Harrods of Knightsbridge. From there he went into wholesale for Roland UK and another spell in retail before moving to Melbourne. Whilst here he has worked for Brashs, Bernie’s Musicland and Music Junction/Billy Hydes before joining The Resource Corporation.
TRC was formed by Tony & Jenny Hosking to take over the import Konig & Meyer stands. Since then they have added other professional lines for the music, audio and AV industries including: ARX, Eurocable, LinkOmnimount, Schill, Optogate and have distribution deals with Kramer Electronics, Sony and HH Electronics.
Tony is also a member of the board of the industry’s charity Soundhouse Music Alliance.
Tosh-Jake Finnigan | Toshco Music

Tosh started their formal involvement in the industry with CMI Music & Audio in 2017, and has been the owner/operator of the retailer Toshco Music in Colac, Victoria since 2020.

In a boon for the AMA, Tosh’s election to the Executive Committee will increase the body’s diversity, with regional and rural members now having a dedicated voice on the Executive Committee, along with gender-diverse and transgender members.

Outside of business, Tosh is a gigging musician, and has a significant background in politics and journalism (along with the book of contacts to match), and currently serves as a Colac Otway Shire Councillor in their first term.

Tosh looks forward to utilising their skills across the music industry, as well as their political nous to help advance the interests of AMA members throughout their time on the Executive Committee.

Aaron Hill | Yamaha Music Australia

 
Graham Hoskins | Concept Music
Graham Hoskins has worked in the music retail since leaving school so has 43 years experience in the industry. He is the owner/operator of Concept Musical Instruments in Wembley WA which he established in 1980.
Graham was one of the first retailers elected to the AMA Executive Committee when the constitution was first changed to allow retailers to sit in 1997. He served on the AMA Committee for an extended period of time and was the Chair of the AMAC Committee for many years and was also the first retailer to hold the office of President in 1999.
Musically, Graham’s background is as trombone player. He played professionally after leaving school and was the resident Bass Trombone with the Opera & Arts Orchestras for some years and also played on a casual basis for the West Australian Symphony Orchestra (WASO) and also as a freelance session player for many touring acts. Highlights of Graham’s playing career include playing for Dame Margot Fontaine, John Farnham, The Supremes, The Bee Gees. He no longer plays but can sometimes still be heard droning on his didgeridoo in his backyard. Concept Music is a full range store with a strong focus on electric, acoustic and bass guitars, as well as keyboards, brass and woodwind, electronic drums. He also serves on a Schools Music Trust which is involved in fundraising for several Perth Music Schools.
Helen Marx | Australis Music/CMI
As Chief Commercial Officer for Australis Music, CMI Music & Audio and BHSS Backline, Helen focuses on driving commercial partnership opportunities, IT and operational efficiencies, and marketing strategies across the business units.
Constantly looking for the best customer experience through implementing technology and processes that combine all facets of the business to add value to the 35 brands represented and offer a seamless customer experience.  Coming from a mixed background of software development, change management alongside sales and marketing, Helen is looking at constantly evolving trends and ensuring businesses can pivot with the evolving market.
Megan Stapleton, Hal Leonard Australia
Megan Stapleton has worked in the music industry for over 15 years and is currently the Head of Sales and Licensing at Hal Leonard Australia. She is also a Bass Trombone player and spends most of her spare time in the community music scene. She is the founder and conductor of the Moonee Valley Community Choir. Megan is also the President of Moonee Valley Brass, President of the Victorian Bands’ League and Executive Officer of the National Band Council of Australia.
Matt Walsham | Roland Corporation

 
Executive Officer
Alex Masso 
Alex has a strong background in the industry having worked for the Music Council of Australia and as a music educator at the Wollongong Conservatorium of Music and privately. Alex is a respected Sydney jazz musician and a strong music education advocate. He is Chair of leading jazz presenting organisation SIMA and current NSW President (Musicians Section) of the Media, Entertainment & Arts Alliance. Alex was appointed as AMA Executive Officer in 2022.
Alex represents the AMA on the Music Education: Right From The Start advisory group, COSBOA Members Roundtables, and international collaborations including the International Coalition, CITES music stakeholders, and Make Music Day organisers.
The Executive Officer is an appointed role and therefore not an elected member of the committee but serves as Secretary of the Association.