Committee News

Craig Johnston
AMA President


I hope you’ve all had a happy and successful end to 2017, I’ve heard many positive results over the silly season with several at wholesale and retail reporting record sales levels. Our market report briefs are showing an industry on the rise.

I’m honoured to serve the AMA as President and as a retail member, a strong members association gives strength to the success of its industry. Our motives are to create the best environment within the music products industry and the programs and initiatives we run help do this.

The AMA can do so much more than any individual business it is representing. Read more.

Our online publication Australian Musician connects with your customers, a gateway to letting them know what’s going on in live and recorded music performance and products.

The AMA administers Weekend Warriors, a program my store has participated in for the last few years, this program that gets strangers playing music together while being mentored by rock royalty has created a new base for the store of loyal and in many cases affluent customers. Warriors is available exclusively to our retail members.

We’re currently working on Australia’s first Make Music Day for 2018, cities all over the country will get together to celebrate making music with free community based live performances. We’ve been promoting this to city councils with many eager to participate. We work with the NAMM Foundation which contributes to this and other programs including our youth music program “Young Warriors”

The Melbourne Guitar Show will return to Caulfield race course, 3 days of ridiculously hectic work, 5000+ through the doors to experience the best our industry can offer, a consumer facing promotion that gets the till ringing not just for the weekend but for the weeks and months following.

The AMA has recently connected with Special Claims Services, a business that makes our members preferred suppliers to the insurance replacement industry, diverting money away from cash settlements on insurance claims to a direct supply model fulfilled by our retail members.

Next time you’re asked “But what does the AMA do?” you can answer, they put customers in my store and money in my till. We run a multitude of events and programs that benefit not just our members, but the whole industry,  this is why myself and the rest of the executive committee contribute our time to the AMA, we all believe that working together we make the industry better.

If you haven’t participated in the programs and events mentioned you are missing out, talk to us, we can help you grow your business.

Craig Johnston, AMA President

January 2018