Author Archives: Rob Walker

Promotions from Within as ROLAND Corporation MD Moves to International Role

Brendan Callinan

Roland Corporation Australia MD, Brendan Callinan has been appointed to a newly created position of Global Sales Operations Director. For the time being the role will be based in Australia. His acceptance of this role has also created some immediate promotions from within.Long time Sales and marketing manager,  Nick Middleton has been appointed as the new Managing Director, Roland Corporation Australia.Matt Walsham who joined the company in the last two years takes on the role of National Sales Manager. Matt was also nominated as Roland’s rep on the AMA executive committee in 2018.

Nick Middleton

Matt Walsham

Brendan Callinan, said in a letter to dealers, “While this does not end my Roland career, it does mark the end of an era, having Roland’s Australian business as my primary focus. I celebrated 25 years at RCA in September last year and am proud of our achievements through that period and know that I hand this business over to Nick in great shape. Nick has been a key member of the senior management team over recent years and has played a big part in our development, so there is every reason to expect us to continue to grow, develop and evolve under his leadership. Matt too brings a wealth of MI experience through almost 10 years with NZ Rockshop”.

And Roland is hiring as a result too, with opportunities opening up to a Guitar Product Manager, Digital Marketing Specialist and Video Product Manager. Check out the AMA Facebook site for details or Australian Musician online.

Roland and Boss Seek Guitar Product Manager

Sick of your routine job? Always had a passion for guitar equipment? Want a career in the music industry? An opportunity like this comes along once in a blue moon…

For more than 40 years, Roland and BOSS have produced innovative musical instruments that have inspired countless musicians – but we’re guessing you already knew that.

You would also be aware that Roland and BOSS sounds can be heard on numerous #1 hit songs and we’re sure you would have noticed the amount of Roland equipment being used – from the largest stadiums to the smallest garage band, from music schools and institutions to the best recording studios around the world.

In fact, like hundreds of millions of musicians around the world, we’re betting you have used Roland and BOSS gear at home, in the studio or live.

Based in Dee Why, Sydney, you will be surrounded by like-minded individuals who also have a passion for making music and get excited when Roland releases new products.

The job has the following key elements

• Work closely with established dealers (i.e. music stores), helping them produce and promote engaging content for their social media and website
• Have a thorough understanding of different marketing channels (eg website, blog, YouTube, Facebook, Instagram) and how to use them
• Provide product training and support for retail salespeople with hands-on ‘customer focused’ real world examples
• Work closely with artists, influencers and industry bodies
• Monitor market conditions, competitive products and consumer sentiment; producing reports and making suggestions
• A commercial understanding of the role, accompanied by a belief that providing application based ‘value’ marketing will lead to sales

The successful applicant will have the following skills and be able to demonstrate their experience in each area;

• Exceptional communication skills, verbal and written
• Thorough knowledge of guitar products and their market segments
• A good higher-level understanding of how to promote content on social media platforms (Facebook, Instagram, YouTube etc.), the back-end structures of these platforms and the language appropriate for each channel
• Appreciation of a customer-centric marketing approach
• Reliable, proactive “whatever it takes” attitude that ensures deadlines and standards are met
• Outstanding organizational and time management skills combined
• The ability to take ownership and responsibility for projects – it is essential that you are self-motivated and can work unsupervised to meet strict deadlines

Applications close on 31st January 2018

Innovative Music Australia Announced As New Distributor of MOOG in Australia

Innovative Music has recently been announced as the new distributor of MOOG in Australia. Adding to an already impressive line-up in Electronic Music Product and Software which includes RME, Focusrite, Novation, Elektron, Teenage Engineering, AVID, Kemper, Mogami, MXL and Two Notes. Moog confirms Innovative Music’s deep involvement and commitment to the Electronic Music Category in Australia.

Steve Lincoln-Smith, Managing Director of Innovative Music said “Adding a brand like Moog to our already extensive catalogue, is an exciting development for us. Moog is considered “the most famous name in Synthesisers”. Moog is the brand that started the electronic music movement and was influential in inventing and pioneering the way many synthesiser components were placed together to create a system musicians could use in exciting and new ways. Moog is an amazing addition to our catalogue and we are very humbled to be appointed the keepers of the Bob Moog’s legacy in Australia.”

Along with the MOOG addition, Innovative also announced some key Staff changes too. Long-time staffer, Leigh Spahic has been appointed to the role of General Manager. Ehsan Gelsi takes up the position of brand Manager for Moog, Elektron and Teenage Engineering and Bill Barsby joined the Company in December 2017 in an Account Management Role.

Pony Music Seeks Retail Manager

Pony Music is hiring staff.
Retail Staff Member / Manager
Pony Music is located in Hallam, Melbourne VIC. We are open 7 days a week.
At Pony Music our vision is to see our clients achieve their musical goals and to help them along every step of the way. From buying their first instrument and learning how to play, to playing in a band and performing live through to recording their music. Our Music Complex in Hallam includes a Music Store, Rehearsal Studios, Recording Studio, PA Hire, Repairs and Music Lessons program.
Our aim is to create and nurture a musical community that is active, caring and supportive.
Position Summary
We are currently looking for enthusiastic and experienced Retail Store Assistant / Manager to be part of our music business.
We are looking for staff with the following experience:
• Retail experience preferably in music or related industry.
• A broad knowledge of musical instruments (guitar, bass, drums, pro-audio and keyboards).
• A high level of expertise on their instrument (ability to play more than one instrument is an advantage).
• Experience with helping a wide range of ages and levels – young children to adults, beginner to advanced and professional musicians in choosing instruments that are right for them.
• Experience in either Live Performance, Live Audio, Studio or Home Recording or all of the above.
• A general knowledge of music styles, current trends and music technologies.
• General Computer skills – email, word processor, POS system, Google Docs etc.
• Drivers licence (desirable but not necessary)
Duties and Responsibilities
• Retail Store
• To deliver high quality advice to customers.
• Develop and maintain strong relationships with customers.
• Dealing with enquiries and taking bookings for our Studios, Music Lessons and PA Hire.
• Assisting rehearsal customers with PA system operation and setting up Backline
• Assisting PA Hire customers with pickup and return of equipment.
• General store tidiness and organisation.
• A warm and approachable personality towards customers of all ages.
• Applicant should be responsible, well organized and well presented.
• Ability to work independently with minimum supervision
• Ability to communicate well with both customers, staff and management.
• Excellent communication, organisational and team player skills
Bonus Skills
• Applications with “other” skills that can be brought into the position will be highly regarded• Example: web design/updates, promotion and marketing, graphic design, video editing, video production, guitar repairs etc.
• We are open to your additional skills you can bring to our company.
Further days and times will become available to a suitable candidate. We are open 7 days a week and until Midnight on weeknights so shift times can and will be on weekends and nights.
* Looking for someone to step up and take ownership of their own position – not just a baby sitter for the store.
Previous retail management roles in Musical Instrument Retail or Music industry a big plus.
We have work waiting for successful applicant, who knows this may be you.
Job Type: Casual with view to Part/Full Time for the right person.

Please forward a resume and cover letter outlining your experience via email to

Port Mac Guitars Seek Online Content Creator


We’re hiring! We are seeking an Online Content Creator for our award winning Port Macquarie NSW store. This is a full-time position and you will be responsible for maintaining our website and other online channels. If this sounds like an exciting opportunity to you, visit the link below for the full job description and how to apply.

Amber Technology Seeks Account Manager

Account Manager – Amber Technology Limited

posted 6 December 2017

An exciting new sales role with an ASX listed distributor of premium professional music based products.

  • Dynamic, progressive organisation
  • Reputable and established business with a 30 year history
  • Work as part of an Account Management team with autonomy and flexibility
  • Attractive salary package and benefits

The Role

Your role as Account Manager, Professional MI Products will operate as a member of the Professional Products Sales team, reporting to the National Sales Manager.  Ideally the candidate will be based in Melbourne to cover the VIC, SA and WA markets.  Your position will encompass our professional music product requirements, to enhance our sales and brand offerings to the Australian marketplace.  Responsibilities will include but are not limited to:

  • Account manage the sales of Professional MI and Staging products in specified markets
  • Develop business opportunities for products within your allocated customer group, which will involve tailoring and negotiating deals to suit all parties
  • Effectively manage a customer base and monitor the call cycle and reporting requirements
  • Meet and exceed projected Sales and GP targets for your allocated accounts
  • Assess and explore new market opportunities appropriate to the Professional MI Product Group
  • Attend regular progress meetings with the National Sales Manager and Brand Management team to ensure workflow transparency

Your Background

The ideal candidate will meet the following criteria:

  • Have worked in a distribution company (or similar) previously
  • Technical knowledge and understanding of the products – the ability to demonstrate and operate equipment with the brands is an advantage.
  • Minimum 5 years experience at Account Management level
  • Intermediate Computer Skills – Microsoft Office Suite (Excel, Powerpoint and Outlook)
  • Strong attention to detail and ability to problem solve and multi-task
  • Excellent written and verbal communication skills
  • Excellent presentation skills, ability to present to both small and large groups of customers

In order to be considered you need to be a dynamic, capable and confident individual with exceptional communication and presentation skills.

The successful candidate will be remunerated with an attractive salary package including and a clearly defined commission scheme. The company has a stable, friendly and dedicated workforce and a management team that will assist your success in this role.  To apply for this role, submit a covering letter and CV to

Barratts Music Celebrates 80 Years in Business

Long time AMA member Mark Barratt and the family has recently celebrated 80 years of the business in Launceston, TAS.

Barratts Music has been in Launceston since 1937 and it is still owned by the same family, who are hopeful it might stay in the family for a fifth generation.

Owner Mark Barratt (pictured) has been the current owner since 1991, In an interview with recently, Mark said there had been “very little” expectation on him to take over the iconic family business.

“My father said, you do what you want to do with your life, the business is there if you want it, if you don’t want it someone else will buy it,” he said.

“I really appreciated that growing up and I did go off and do some other things before I came here.”

The industry is glad he did, and we extend our congratulations in joining an elite club.

Read the full story at

Up The Guts Tour Crew Return Safely

The AMA and its partner charity, Soundhouse Music Alliance helped this fantastic initiative complete its epic journey from Melbourne to Darwin and many points between. AMA Member Casio has also been a foundation supporter of this initiative. This program takes live music into regional and outback areas, and engages communities in workshops too. The UTG’s crew achieved some incredible results in regional communities across Australia, bringing great experiences to places that are extremely isolated and connected with indigenous Australia through a means that so many can relate to. Music.

UTG delivered 18 live shows, with 2,286 attendees and 12 regional workshops attended by 587 school kids, driving 9,388kms from Melbourne – Darwin (and back), filling up in VIC, SA and NT 33 times!

Congrats to all concerned. Check out the highlights video.

Craig Johnston Elected AMA President

Craig Johnston was elected the new AMA president by the association’s executive committee at its meeting on October 31, 2017. He succeeds Roland’s MD Brendan Callinan in the role.

Craig is the owner of Keyboard Corner/KC’s Rock Shop in Boronia, VIC.

Craig’s association with Keyboard Corner started in the early 80’s as a student at its music school. When it was time to participate in his secondary school’s work experience program, Keyboard Corner obliged. Once he completed Year 12 in 1994 he started working at the store on a full time basis. When it was time for then owner Colin Steel to retire Craig purchased the business.

Keyboard Corner’s life started as a small electronic organ store in 1978 by Colin Steel, over the years the business evolved with the times and focused on keyboards, digital pianos and acoustic pianos. In 1993 KC’s Rockshop was established with Heinz Dabernig as a second business at the same premises so the store would have a GMI offering.

In the mid 2000’s a succession plan was hatched between Colin, Heinz and Craig and over 10 years Craig increased his stake in the business until 2016 when he became sole owner and merged the two businesses.

Craig has been a member on the AMA board since 2012 and has previously served as Treasurer and Vice President.

Also elected at the meeting were Vice President, Michael Shade of Yamaha Music and Treasurer, Tony Burn of The Resource Corporation. Jarred Finnigan of Sound Centre WA, was also added to the executive committee as a retail representative at the meeting, adding to those already elected at the AGM. For the full listing of the executive committee for 2017-18 click here

NAMM Show Awarded Greatest Trade Show of 2016

The NAMM Show has been recognised with the coveted “Greatest Trade Show of 2016” and “Do-Gooder” awards at the Gold 100 Awards and Summit, presented by Trade Show Executive magazine. The annual awards serve to recognise excellence in the trade show industry around the world and were presented on September 28 at a gala reception held in Half Moon Bay, California before an audience of trade show industry professionals.

NAMM’s nomination for the “Greatest Trade Show of 2016” was alongside other notable shows such as the National Restaurant Association, Hotel-Motel Show and the International Woodworking Fair. Past recipients of the award include the Consumer Electronics Show, Electronic Entertainment Expo and the Global Pet Expo.

“It is an honor to create the stable, reliable and predictable platform for our members to gather each year, but I believe all the credit for these awards goes to our members who really make it all happen. The support and cooperation of a global industry coming together alongside the small but mighty NAMM staff creates a kind of magic that has to be experienced to be believed,” commented Joe Lamond, NAMM President and CEO. “And with our Circle of Benefits business model, the passion that we all have for music is manifested in our efforts to promote music making and music education all year long.”

In addition to the “Greatest Trade Show” award, the show was also recognised with the “Do-Gooder” award for its deep commitment to local-area music education programs. For the past three years, NAMM members have participated in a “Day of Service” to a local school in Anaheim. Held in correlation with the annual NAMM Show, the service event celebrates the Anaheim Elementary School District’s (AESD) commitment to music education programs and, in collaboration with NAMM Foundation members and school and district officials, helps to further the district’s efforts to provide and enhance music education for all students through monetary donations.