AMA ANNOUNCES PARTNERSHIP WITH LIVE MUSIC OFFICE AND APRA AMCOS TO DEVELOP MAKE MUSIC DAY AUSTRALIA IN 2019

Make Music Day Australia is set to expand next year with the announcement of a partnership between the Live Music Office and the Australian Music Association to deliver the 2019 program.

Make Music Day is a free celebration of music making around the world, taking place on 21 June. Launched in 1982 in France as the Fête de la Musique, it is now held on the same day in more than 750 cities in 120 countries.

Completely different from a typical music festival, Make Music Day is open to anyone who wants to take part. It’s a DIY Music Festival! Every kind of musician — young and old, amateur and professional, of every musical persuasion — can organise their own gig, or join the many organisations that will host events, to share their music with friends, neighbours, and strangers. All of it is free and open to the public.

The 2018 pilot of Make Music Day Australia was conducted with the funding and resources of the Australian Music Association (AMA), via its partner the NAMM Foundation (US based). The event saw over 100 events in 80 locations register an event on the Make Music Day Australia website.

To expand on the pilot program from 2018, a dedicated role has now been established through a partnership with the AMA under the auspices of APRA AMCOS and the Live Music Office, with the aim to build greater awareness of the initiative.

Australian Music Association Executive Officer Rob Walker said, “The AMA is very proud to be partnering with Live Music Office and APRA AMCOS in building the Make Music Day concept in Australia and creating an event that joins the world in celebrating music making on 21 June.”

“The synergy of purpose between the organisations is striking, and we look forward to engaging many more Australian musicians of all levels in live music in 2019.”

This role will grow these initial partnerships and relationships, increase the number of events from 2018, build on the assets and contacts created, and take the next step in developing this DIY Music Festival concept into one of a truly national interest.

Lucy Joseph of the Live Music Office will be coordinating the local initiative and commented, “Make Music Day is all about allowing communities of audiences and musicians to engage with each other for one day to make free, accessible music and to celebrate the role that music plays in our everyday lives.”

“In 2018 we saw a variety of successful activations across New South Wales, Victoria and Queensland particularly, and we’re thrilled to be working so closely with AMA and NAMM to raise awareness and participation across Australia in 2019.”

The Live Music Office will work with Make Music Day to promote participation, engage with other government agencies and liaise with music industry stakeholders, local councils, venues and organisations promoting the benefits and opportunities surrounding Make Music Day.