Conference Program



AMP 2017 is focused on professional development. It will feature speakers, workshops and presentations that will benefit your business. Focusing on inventory and margin management, new technologies and marketing techniques. The program is developing, and regular updates will be forthcoming with session subjects and titles, with the following initial guests announced.


We are very pleased to announce a partnership with NAMM, whereby we will present the very popular Alan Friedman and the NAMM Boot Camp. Focused on inventory management and profitability, these sessions have been standing room only at the NAMM Show in recent years filling an Anaheim Ballroom with retailers eager for mentoring in these times. Some will remember Alan’s significant contribution at AMAC 2014, and the valuable take-aways provided by our last NAMM Boot Camp. This is a must see session for all businesses wanting to be at their most profitable. See Alan Friedman Bio here.

To mark the AMA’s 40th Anniversary in 2017, we are pleased to announce that NAMM is also sponsoring the conference attendance of its historian, Dan Del Fiorentino, who will be in attendance to conduct interviews with members of the Australian industry for the NAMM Oral History project. He will also be presenting the AMA with a NAMM Milestone Award.


We are also excited to announce our first Keynote speaker, Mr Craig Scroggie. Craig will be known to many in the industry, through his time with Brashs and Yamaha, his membership of Australia’s leading Celtic band ‘Claymore’ and in his role as Chief Executive Officer and Executive Director of NEXTDC, Australia’s leading Data-Centre-as-a-Service provider. He has substantial leadership experience within the IT and telecommunications industries having held senior positions with Symantec, Veritas Software, Computer Associates, EMC Corporation and Fujitsu. Prior to joining NEXTDC, Criag was Symantec’s Vice President & Managing Director in the Pacific, the company’s fastest growing region.
A music products man in a significant leadership role in the vital technological world of cloud storage and hosting. A dynamic speaker, Craig will kick the conference off with a session about the role technology will play in our futures. We are grateful to him for contributing his time, vision and expertise to the industry. His full biography can be viewed here Craig Scroggie Bio NEXTDC.


The AMA was incorporated in 1977 – in that time it has presided over the development of a modern industry. It was formed as a wholesaler association and in 1992 retailers were invited as full voting members. Over the 40 years, the AMA has organised over 25 trade shows and conventions, numerous conferences, has pursued market development initiatives, worked with government, driven the development of music in schools and informed the industry in many areas including imports statistics Market Report.

It has honoured its luminaries which it will again at the AMP Conference.


In 2001 the AMA inaugurated the Honour Roll, a prestigious award in recognition of industry leaders who have made a significant contribution over time and without whom our industry would not be the place it is. At this year’s AMP Conference the AMA will honour more deserving industry people to take their place on this prestigious list.