In September 2017, the AMA will inaugurate the Australian Music Products (AMP) Conference at Seaworld from Sunday 3rd to Tuesday 5th September at Seaworld Resort on the Gold Coast. The Conference will celebrate the 40th Anniversary of the AMA’s incorporation, and feature key-note speakers, workshops, professional development sessions, face-to-face time for wholesalers and retailers, the Conference Dinner, social and lots more
The Melbourne Guitar Show
The Australian Music Association also promotes to the end user with events like The Melbourne Guitar Show next scheduled for August 5 & 6, 2017.
The Sydney Drum & Percussion Show is next on the AMA Calendar being held at the Rosehill Gardens Racecourse on May 27 & 28.
A Brief History of Music Product Trade Shows in Australia
The history of music trade shows goes back to the 70’s when the formal wholesale and retail structure of the industry was establishing itself. These trade shows were usually in major hotels such as the Hilton Hotel. In the 1980’s the Executive Committee of the Australian Music Association broadened the focus to include promoting musical instruments and music making to the general public as well as to their dealers.
The Trade and Public hybrid trade shows continued on through to the late 90’s when several large shows attracting crowds of 15,000 were held at Sydney’s Convention Centre at Darling Harbour under the name of The Australian International Music Show.
From 1999 the industry’s trade show was redesigned for a ‘trade only’ attendance and The Australian Music Association Convention or AMAC was born. AMAC has continued through 2014 providing an important meeting for suppliers and retailers. The Event is in recess at present, while end-user promotions are staged and the association is working on a new model for the trade in 15-16.
More recently the AMA has focused on ‘public’ music shows.