AMAC is the only music product trade show and convention for the music products industry, providing industry suppliers and retailers with their meeting & learning space, their marketplace and their social networks – all with Live music, entertainment and fellowship. It is next scheduled for 2016 at its home on the Gold Coast, but is yet to be confirmed.
A Brief History of Music Product Trade Shows in Australia
The history of music trade shows goes back to the 70’s when the formal wholesale and retail structure of the industry was establishing itself. These trade shows were usually in major hotels such as the Hilton Hotel. In the 1980’s the Executive Committee of the Australian Music Association broadened the focus to include promoting musical instruments and music making to the general public as well as to their dealers.
The Trade and Public hybrid trade shows continued on through to the late 90’s when several large shows attracting crowds of 15,000 were held at Sydney’s Convention Centre at Darling Harbour under the name of The Australian International Music Show.
From 1999 the industry’s trade show was redesigned for a ‘trade only’ attendance and The Australian Music Association Convention or AMAC was born. AMAC has continued through 2014 providing an important meeting for suppliers and retailers. The Event is in recess at present, while end-user promotions are staged and the association is working on a new model for the trade in 15-16.
More recently the AMA has focused on ‘public’ music shows.
The Melbourne Guitar Show
The Australian Music Association also promotes to the end user with events like The Melbourne Guitar Show next scheduled for August 5 & 6, 2017.
The Sydney Drum & Percussion Show is next on the AMA Calendar being held at the Rosehill Gardens Racecourse on May 27 & 28.
In September 2017, the AMA will inaugurate the Australian Music Products (AMP) Conference at Seaworld from Sunday 3rd to Tuesday 5th September at Seaworld Resort on the Gold Coast. More information will be forthcoming to members in the Autumn of 2017.