The association is pleased to announce that the MD of Roland, Brendan Callinan was elected AMA president following the Annual General Meeting on November 25, 2015. BC comes to this position with considerable experience as a past-president, and long-time committee member. He has worked at Roland for 25 years, and first served on the committee in 2002 playing his part in the association’s work to develop the industry and its market.  At a crucial time in the industry’s history, his experience and passion for music products will go a long way towards the association being a positive contributor to music products businesses nationwide.

Brendan said; “After taking several years off from the AMA committee, I returned in 2013 believing that the rapid change impacting our industry would be best addressed by a cohesive, collegiate approach to business. The last two years have reinforced my belief that we are always stronger and more successful working together to solve shared problems, than in isolation. I have been privileged to watch the efforts of Rob Walker, Tony Burn and my fellow committee members rebuild, rejuvenate and repurpose the AMA towards relevance in today’s environment. I see the next few years as critical to our industry and association. The opportunity for businesses who understand the shifting landscape and develop quick and creative responses, is unparalleled in our recent history. I want the Australian MI industry to be at the forefront of that movement. I see our agenda as increasing the tangible value proposition of AMA membership, providing strong connections to consumers for AMA members and building revenues that can, once again, allow us to invest in programs that engage the community in active music making. To that end I am happy to hear from any AMA member who has ideas on how this can be achieved”.